About Us
Local. Honest.
Built For The Triangle.
Founders
Mitch & Charlie.
Mitch and Charlie grew up in Cary, North Carolina. Both put college on hold to build businesses from scratch — Mitch in real estate and subdivision development, Charlie as the founder of Equinox Window Cleaning, which has served Wake County homeowners for years.
A shared interest in health and what actually goes into the body brought them to water treatment. Research into chloramines, PFAS, and other contaminants in local water made the problem clear — and the solution obvious.
They started Genius Water Co. to give Triangle families access to quality water treatment without the franchise markup. Every customer starts with a free water test, every recommendation is specific to that home's water, and every install is done by people who care about getting it right.
When you don't see us helping with water problems, you can catch us around town trying new restaurants or at the beach enjoying boating, golf, and the rest of what makes this area home.
What We Stand For
Five values, plain English.
Local to the Triangle
We grew up here. We know this water.
Health-Focused
Built around what goes into your family's water.
Honest Recommendations
We test first, recommend second.
No Franchise Overhead
Savings passed to homeowners.
Community-First
Rooted in Cary and Wake County.
Genius Water Co. is a proud Authorized Dealer of Westinghouse water treatment systems.